JUGAAD. If you hear the word at least three times a day, rest assured that you are in India. Jugaad, it’s the word most commonly heard in India. Originally a hindi-urdu term, jugaad is nothing but a term applied to innovative idea which provides a quick way to fix a problem. It implies a quick fix, an alternate way to any problem. It’s the street word in India as you can observe this phenomenon on the streets of India mostly because of the lack of resources. And it is always so creative. One can find so many alternative ways and improvised arrangements to work around with the issues of everyday life. And all of this, mind you, in an absolutely cost-effective way, and that’s where its the core creativity lies in.
Jugaad can refer to quick fixes an low cost solutions, such as using a 2L Pepsi bottle to store pulses, use as a planter, a showerhead or even as chappals; or using multiple candles to cook in a pressure cooker in case of unavailability of a LPG; turning cycles into mobile shops of necessities; or selling clothes by displaying them on trees. You see jugaad being practiced in all Indian homes on daily basis without even giving it a second thought. Meanwhile today global companies are talking about jugaad as an effective approach to innovation and creativity. The common phenomenon is catching up fast and is attracting the uncommonly phenomenal attention from the industry.
Ideas Of Jugaad has been started by Joran Koster and Samridh Seth, where they have created a database of the the various ways in which jugaad is used in India . Here’s what Samridh has to say about the project “Ideas Of Jugaad is a place where we are trying to focus the thinking process behind frugal innovations and how this thought process is in terms with what the future calls of for i.e. sustainability.” Here are some of the pictures from his collection.